The single biggest challenge that every single seminar promoter has is getting “butts in the seats”!
Marketing your event and getting people to register – and attend – is the cornerstone of a successful event, so it’s important to map out your seminar marketing plan and set realistic goals and expectations for your seminar.
It’s easy to think to yourself, when you’re just getting ready to launch your seminar, “No problem, I can get 500 people to my seminar by sending out a few emails.” It’s important to “grow” into your events and set up the marketing from the beginning. Set yourself – and your other speakers – up for success by being realistic about your seminar.
There are hundreds of ways you can market your seminar or event, here are a few favorites of top seminar marketers. Just keep in mind “Who, What, When, Where, Why and How” are you going to use each:
Email
Email is essential in marketing your seminar or event. Email allows you to continually market your seminar for FREE! Plus, you can schedule all of your seminar marketing emails in advance and simply let it run itself. It saves you so much time while your focusing on other methods of marketing your seminar.
Email also keeps you in contact with your seminar attendees right up to the day your seminar starts so you don’t lose people to cancellations!
Brochures/Fliers
If you are marketing your event locally, consider having some professionally designed brochures or fliers made up to give out at local networking events or to distribute in your community.
Post Cards
Depending on the kind of seminar or event you are marketing, you may decide to buy a list of prospective seminar attendees. Postcards are cheaper than direct mail and you don’t have to “hope” that the recipient opens your letter. You can also use postcards in a two-step seminar marketing campaign.
Sales Letter
People want the details of your seminar or event before they commit – even if you’re holding a free seminar. People don’t have time to waste so they want to be sure they’re going to get valuable information from your event. When using a salesletter to market your event, include all of the important topics you’ll be covering at your event, who else will be there, the location of your seminar, the dates of your seminar, the time of your seminar and any other networking activities that may occur outside of the seminar hours, contact information, etc.
Don’t forget to include a link to register for your seminar on your salespage if it’s online or if it’s printed, include a registration form that they can mail or fax in as well as a phone number so they can register for your event over the phone.
Teleseminars
Teleseminars are a great way to market your event and allow attendees to “get to know” you and any other speakers that may be presenting at your seminar. You build the relationship BEFORE your seminar, so you’ll not only increase the number of people that come to your event, but also the number of sales that you’ll have at your event.
Ads
If you;re marketing a seminar that will draw largely from a specific area, classified ads and print ads are great ideas for seminar marketing. But, think globally as well and consider using resources like craigslist.org, for example. Place ads in e-zines and newsletters of people or companies that have subscribers likely to be interested in your event topic.
Joint Ventures with organizations
Joint ventures are the fastest and easiest way to market your seminar. Use any of the above methods with joint ventures and watch your seminar fill up! Depending on the type of seminar or event you’re holding, you may even give your joint venture partner as much as 100% of the tickets they sell to your event.
These are just a handful of things that you can do to market your seminar or event. Start looking at all the different things that you can do to help you get “butts” in your seminar seats and give yourself enough time to do it! Seminar marketing is a process, if you take the time to do it RIGHT, you can deposit 5, 6, even 7-figure, paychecks in your bank account in one single weekend.
About the Author:
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If you are a college or university student studying for one or another professional or academic qualification, chances are that you will have to undertake a research project as part of your course – and write a research paper out of it.
Many people view the task of writing a research paper as a difficult one; which it need not be if you go about it in the right way.
Incidentally, most of the people who come to experience difficulties when writing their research papers tend to be those who opt to do it at the very last moment (when the deadline is fast approaching), which more often than not leads to not only the perception that research paper writing is a difficult undertaking, but also in mediocre results. Therefore, the first step towards easy research paper writing is making adequate time for the task, and ideally starting on it as soon as you are given the assignment; rather than waiting for the deadline to draw near before getting started.
Research-paper writing is usually preceded by the identification of a research topic. The way this is done varies from school to school, and even from course to course. In some schools, the instructors walk with the students through the process of research topic identification; whereas in some schools, it is upon the students to work out a research topic for themselves- and then submit it to their instructors for approval (or rejection).
Research topic identification done away with, the next step towards research paper writing is undertaking the research itself; and recording (in raw form) the findings that are later to go into the research paper. Depending on the subject of study at hand, the methods used for the research might be anything from simply going into the library and reading what various authors have to say on the research topic, getting into a laboratory and conducting laboratory research on the topic given and the various things that appertain to it, or yet still going out into the community, conducting interviews and surveys, and putting the data revealed on the surveys together in the research paper.
When it finally gets to putting down your research findings onto paper (in writing the research paper), the task of research-paper writing has to start with the creation of a title page for the whole document (though some schools, especially those using MLM style of writing) might not insist on the need for the use of the title page. The title page is followed by a table of contents – though this might be a bit superfluous for the smallest of research papers. Still, it is best to include a table of content to make the work more professional-looking. The table of contents is typically followed by an introduction, which is in turn followed by the body of research paper (describing the research and its findings).
This has to be written as per the rules of academic writing (in terms of the tone, proper citation and so on). The rules of academic writing have, of course, to be employed in keeping with the general rules of good writing, including use of short clear sentences, avoidance of ambiguities, use of logical paragraphs and so on. At the end of it research paper is a conclusion section, simply made of the conclusions made from the research, followed by glossaries of abbreviations (and other things that might need special explanations) used in the document; followed by a bibliography, where all literature cited in the research paper is credited.
Getting indexed in the Internet search engine is very important
if you want everybody to know the existence of your web site.
Imagine, the Internet is like the earth, and you web site is
like a shop on earth. Unfortunately, unlike the real world, your
shop is not visible; nobody’s shop is visible. It is only
visible after we enter the shop. So how would anybody know about
your shop? In order to let everybody knows the existence of your
invisible shop, you have to tell eveybody about your shop’s
address.
In the early of 1996, I have developed a homepage, which I
dedicated to a kind of music I really like. The homepage is
hosted on Geocities(home of the longest URLs’ homepage
repository) free hosting service at that time. It is almost
impossible for anybody to visit my site by accident because of
the long URL. I tried to let everybody know the existence of my
homepage, send emails, sign guestbooks, join forums, but I
forgot( or I did not know that we have to submit our URL to) the
search engines. The homepage got very few visitors, until I gave
up and just let it be. And now, for your information, the
homepage still exist, but I have already forgot the password. I
do not know how many visitors it got per day now because the web
counter service is also missing.
However, submit your web site’s URL to the search engine is not
enough to start getting visitor. It will take about two month
for your site to be indexed in the search engine. You also need
other plan or strategy to promote your web site. This article is
only about getting indexed in the search engine. Here is some
links to add your web site’s URL to the Internet search engine
or public directory.
Dmoz.org, The Open Directory Project To be indexed in this
directory is the priority. It is the key to be indexed and to
get a high rank in other search engines. There are thousands of
search engines available in the Internet today. Many of them
such as Google, Altavista, Yahoo and Netscape get the listing
from dmoz.org.
The Open Directory Project is the largest, most comprehensive
human-edited directory of the Web. It is constructed and
maintained by a vast, global community of volunteer editors. The
Open Directory was founded in the spirit of the Open Source
movement, and is the only major directory that is 100% free.
There is not, nor will there ever be, a cost to submit a site to
the directory, and/or to use the directory’s data.
Google.com I personally think, Google is the best search engine.
Every day I use google.com to search any information from the
Internet. You could find the information from website,
newsgroup, images and directory in one search. Although other
search engine have the same feature, but Google’s website is so
simple. Another advantage is Google also feed about 80 other
search engines. 60% of my previous website’s visitors came from
Google. Here is the link to submit your web site’s URL to Google
: http://www.google.com/addurl/?continue=/addurl
Yahoo.com – Altavista.com, AllTheWeb.com The second search
engine I like most is Yahoo. Actually, Yahoo is a directory
based search engine. Altavista and AllTheweb’s search index also
powered by Yahoo. So, if your web site is indexed in Yahoo, your
web site will also got indexed in Altavista, AllTheWeb and other
search engines feed by Yahoo. Here is the link to submit your
web site’s URL to Yahoo (require registration) : http://rds.yahoo.com/search/submit/free/*-http://submit.search.ya
hoo.com/free/request
Submission to over 100,000, 500,000 search engines and
directories. My advice is to not using them. It might be
useless, unless you want your email box to get spammed. If your
site is indexed by big search engines, most probably those
smaller search engine will get your URL as well.
In the beginning of this article, I had mentioned about the
music homepage I built. The homepage now is indexed in every
search engine available although I never submit it to any search
engine. The key is to be linked by other sites. I may write an
article about this later
The International Association of Business Communication has over 100 chapters across the globe. In Australia there is the Victoria Chapter, whose members are rapidly growing. The IABC was founded in 1970 and today has a stronghold of over 16,000 members globally. These members are from a spectrum of organisations like consulting, government, corporate and non-profit organisations.
About IABC
As said above, the IABC was founded in 1970 and to date it has helped numerous people find jobs, hone organisational skills, find and tap into potential markets while making a strong network through the association. With IABC, members become better strategists and more interactive, integrated and international communication experts. Cropley Communication is a member of IABC and is an expert in the communications field. For more info, click www.cropleycomms.com.au.
Some areas in which the members of IABC hold positions:
• Public Relations • Corporate Communication • Media Relations • Internal Communication Strategy • Public Affairs • Government Relations • Community Relations • Change Communication • Marketing Communication • Human Resources • Education • Video Production • Graphic Design • Consulting
How does IABC help?
IABC helps you in many sectors like providing Accreditation for its members and also undertakes many research topics so as to provide the best information to its members. But let’s talk about how they help in the jobs sector in detail.
Jobs Sector
The International Association of Business Communication has job solutions for all those looking for work or employers looking for prospective applicants. IABC has an integrated online Jobs board and even allows you to post an anonymous resume just so you can see what offers you might get. Employers can take a look at the applicants and decide upon whom they would like to interview.
Applicants
• Can View Jobs • Get Job Alerts when you become IABC members • Get a Job Seekers Account • Post Your Resume • Use Career Tools and Resources
Employers
• Can View Resumes • Post a Job • List Products and Pricing • Get a ‘My Recruiting Account’ with IABC
IABC helps you:
Improve at your Job They help you make a bigger impact at your job, as you can learn from the experience of thousands of members. You can also learn from their fresh ideas and thoughts and innovative problem solving techniques. As an industry association you can gain your professional accreditation ABC a standard recognised globally for business communicators
Hone Your Skills
IABC have a plethora of how-to articles that can help solve most of your problems. This library is accessible 24 hours a day to everyone and can definitely help you ace that professional challenge. There are many training sessions available, too, on various professional topics, which you can access through the web, phone or in designated classrooms. There are reference modules available too, called IABC’s Knowledge Resource Manuals.
Market Tapping
There are many job listings on the website, thus helping you find the job you are looking for. Employers list their job openings and constantly view the applications. You can even network online face-to-face to find hidden job opportunities for communication professionals.
Networking
With IABC’s Chapters around the world you can tap into local professional development and newtorking events whereever you may be. Giving you access to leaders in communication across the globe.
About the Author:
Ian Mckenzie works as a freelance communication consultant along with writing articles related to his field of worked. Having worked in the particular field for a long time, his articles are quite educating.
The availability of jobs for network engineers and systems administrators is expected to grow by more than 27% per year from 2004 to 2014, according to data provided by the Bureau of Labor Statistics. A network engineer may also be referred to as a network administrator, systems administrator, network analyst, network designer, network architect, WAN administrator, LAN administrator, IT systems administrator, network operations analyst, or network technician. The principal job of a network engineer is to run and oversee computer communication systems and data transfer within an organization or between companies. Computer networks are used by companies to collect and process data, access the Internet and web-based utilities, and share files and resources. The network engineer serves as both a road engineer and a police officer directing traffic on the information superhighway.
The Duties of a Network Engineer Network engineering jobs involve the designing and maintenance of both hardware and software components of computer networks. Network engineers are specialists in constructing and maintaining local area networks (LANs) or wide area networks (WANs). All of the elements within an organization’s IT system, including individual desktop PCs, file servers, mail servers, backup servers, application servers, custom-designed workstations, and more, come within the purview of the network engineer’s job.
Here are some of the tasks network engineers commonly perform:
* selection of hardware and software solutions for organizational needs
* implementation of hardware and software solutions and utilities
* testing and resolution of system issues, including compatibility issues
* analysis of organizational needs
* building IT networks to support organizational needs
* troubleshooting and ensuring smooth network operations
* upgrading equipment and systems
* maintaining network and data security
* establishing user accounts and passwords
* providing compatibility training
* documentation of problems and solutions
* analysis and design of networks
* researching objectives of new or current networks
* apprising existing networks and IT solutions
* designing networks to maximize productivity
* monitoring networks to find and establish regular behavioral patterns
* protecting and extending equipment life
* educating end users
The Skills of a Network Engineer
Network engineers must possess technical backgrounds; a systematic understanding of computer hardware, applications, and operating systems; and technical knowledge of networking hardware and software. A networking engineer generally must possess:
* an understanding of networking principles and influencing factors
* thorough knowledge of routing protocols and switching technologies
* an understanding of network security systems, strategies, and procedures (repetition)
* specific knowledge of WAN/LAN infrastructure
* a mastery of scripting languages
* expertise regarding server products and technologies
* familiarity with industry protocols
* experience with IP addressing, including subnetting
* experience with troubleshooting router, switch, and fault-tolerant or redundant environments
* hardware maintenance skills
* strong communication skills
* motivation
* decision-making ability
Working Hours and Environment
It is standard for network engineers to work around 40 hours per week. However, time spent installing new systems or conducting maintenance often extends beyond normal working hours. Network engineering jobs are usually in metro environments.
How Does One Become a Network Engineer?
Network engineers typically have IT backgrounds as well as bachelor’s degrees or higher-level educational qualifications. Certifications from institutes and organizations like Microsoft and Cisco also carry weight with employers. Engineers with different IT-related backgrounds or specializations in network design, operations, and related fields can become network engineers. Many universities and colleges offer degrees in network engineering. There are also network management and network engineering programs at various higher education institutions. Working network engineers often upgrade themselves by acquiring specialty certifications from industry organizations like Microsoft.
Prospects for Network Engineers
As mentioned earlier, job prospects for network engineers are expected to grow at a rate greater than 27% per year. The average salary of a network engineer ranges from $50,000 to $70,000 per year.
